Naylor’s Association Communications Benchmarking Survey did research, which showed that young people join associations and organizations that promote networking opportunities, introduce them to new skills, provide educational and professional resources, assist them in finding jobs, and allow for community outreach (Underwood, July 7, 2016). Associations attract new members by being mission-focused, providing membership that is flexible and affordable, allowing for interaction with other young people in a natural way online, and providing interactive and fun events (Underwood, July 7, 2016).
Young people want associations and organizations to see them as unique individuals and that would avoid stereotyping: “Simply get to know us and value us as part of your association, and a mutually beneficial relationship is sure to develop” (Underwood, July 7, 2016). The more young people an association could attract, the more young people would be attracted to the association, as young people attract other young people.
In the Naylor research, 56 per cent of associations reveal that they have trouble attracting young people as members and 55 percent of these associations have trouble reaching out and communicating with different groups of young people. But Operation Warm (May 28, 2018) points out that there are many benefits that would accrue to young people who join community service organizations. Young people are able to build networks, gain valuable skills, get the opportunity to use their skills and talents to do good, gain new educational opportunities, gain more cultural awareness and knowledge about social justice, make new friends, and enjoy great perks such as ‘free travel assistance’ (Operation Warm, May 28, 2018).
Successful Youth Living supports individuals who aspire to positive living through its series of books. These books deal with various issues pertinent to youth. Some of these issues include developing leadership, welcoming responsibilities, developing emotional intelligence, promoting education and improving communication. Our latest work, Respect is Only Human: A Response to Disrespect and Implicit Bias, stresses respectful living, with emphasis on respect for all types of difference and elimination of implicit bias. Successful Youth Living envisages a world in which all people, regardless of religion, language, country of origin, ethnicity and race, or other difference, fully and genuinely respect each other.
Successful Youth Living wants the support of individuals and orgnaizaitons that have a similar goal of wanting to promote good and positive living and outcomes for all people, especially youth. Successful Youth Living believes that accepting difference is one of the most important ways of promoting peace and harmony in our larger world society and of making a strong and solid future for today’s young people. Successful Youth Living also wants individuals and organizations from different countries, different religions, different ethnicities and races, and groups from marginalized communities, wherever you may be, to become part of our online community.